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January 11, 2024
The idea is to cater to the youth, while adopting a cost-effective strategy
January 5, 2024
SOUNDING BOARD: Experts explore the strategies digital marketers are employing to survive and thrive in the aftermath of the demise of third-party cookies
January 4, 2024
SOUNDING BOARD: Experts explore the strategies digital marketers are employing to survive and thrive in the aftermath of the demise of third-party cookies
December 30, 2023
Creators, spanning a spectrum from YouTubers and Instagram influencers to podcast hosts and Twitch streamers, have amassed colossal followings through the creation of content that resonates with audiences on a profoundly personal level. Their appeal lies in authenticity and relatability, qualities that set them apart from the scripted personas of traditional celebrities. This organic rise to fame positions creators as authentic and relatable figures, establishing a connection with their follower...
July 24, 2023
Threads: A brand engagement powerhouse or a fad?
July 19, 2023
Threads outdid ChatGPT in terms of user acquisition in record time but is it appropriate to compare them directly?, , threads, chatgpt, Threads Vs ChatGpt, battle for dominance
July 19, 2023
A latest report has highlighted the untapped potential of Indias creator economy and the significant gap between influencers and brands in terms of engagement, , creator economy, influencers, Influencer Marketing, Brand Engagement
April 24, 2023
Over 1m Indian Creators to cross 500US$/month in next 3 years: Animeta
April 21, 2023
The annualised growth rate for India is over 115 per cent for individual creators as compared to the global growth rate of 18 per cent, according to the report by creator economy startup Animeta on the International Creators Day.In t
April 21, 2023
Over 10 lakh Indian digital content creators on social media are likely to earn more than $500 (a little over Rs 41,000) a month each in the next three years, a report revealed on Friday. 📲 Good News for Indian Digital Content Creators, Report Says Over 10 Lakh Creators in India Likely To Earn Monthly Rs 40,000 in Next Three Years.