Deviate Elite News Today

Retailers and brand execs reveal to FN why carbon-plated super shoes aren't just for elite runners and their plans to bring them to the masses.

Asics, Puma, and Nike had a big day. Here are the top 10 men’s and women’s shoes at the 2024 Olympic Marathon Trials.

We crave new. The new in running footwear has come in waves. We are taking a look at well-known and new brands that are bringing their A-game.

Get set to log some PBs with the fastest shoes on the market

The heel padding rubs some runners Like other carbon-plated speedsters, the Deviate Nitro also leverages lightweight, bouncy foam—it’s TPE, not the pricier, springier Pebax that some other brands use—which makes you want to kick your heels to your butt. The foam is nitrogen-infused, giving it a responsive sensation underfoot, and it proved durable in our testing. That foam choice also means the shoe isn’t quite as soft or as fast as some of the latest top-end racing shoes, but at just $...

Puma Jumps Back Into Distance Running with North Carolina-Based Pro Group Led by Alistair Cragg When was the last time Puma sponsored a relevant distance runner? That’s what I asked myself in December when I first heard rumblings that the German brand was pursuing American marathoner  Molly Seidel. I’m 30 years old and have covered professional track & field for seven years, and I was struggling. Finally, a name came to me. Article continues below player Pierre-Ambroise Bosse was with Puma...

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