Devon Belter News Today

PLAY HARD, a new line of premium vodka seltzers combining sophisticated flavors and the iconic Playboy brand, is excited to announce its expansion to the Illinois market. PLAY HARD, Playboy Spirits' entry into the global ready-to-drink (RTD) market, connects with Playboy's fashion-forward Gen Z and Millennial following. PLAY HARD prominently features an original pop art "Bunny Head" on its 12-ounce slim cans, with plans for other notable art-inspired graphics to be featured o...

The Playboy brand has entered into the hard seltzer category and has partnered with the Chicago White Sox.

Playboy Spirits, a joint venture between Spirits Investment Partners (SIP) and PLBY Group, has announced the launch of Play Hard—a premium line of vodka seltzers.