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April 4, 2024
PLAY HARD, a new line of premium vodka seltzers combining sophisticated flavors and the iconic Playboy brand, is excited to announce its expansion to the Illinois market. PLAY HARD, Playboy Spirits' entry into the global ready-to-drink (RTD) market, connects with Playboy's fashion-forward Gen Z and Millennial following. PLAY HARD prominently features an original pop art "Bunny Head" on its 12-ounce slim cans, with plans for other notable art-inspired graphics to be featured o...
October 4, 2023
Following a US$13 million funding round to grow its alcohol beverage offering, Playboy has released new vodka-based seltzer Play Hard.
October 4, 2023
US venture Playboy Spirits has rolled out Play Hard, a range of RTDs, in its domestic market.
September 23, 2023
Playboy Spirits, a joint venture between Spirits Investment Partners (SIP) and PLBY Group, has announced the launch of Play Hardโa premium line of vodka seltzers.
September 21, 2023
EconoTimes is a fast growing non-partisan source of news and intelligence on global economy and financial markets, providing timely, relevant, and critical insights for market professionals and those who want to make informed investment decisions.
September 20, 2023
A new line of ready-to-drink vodka cocktails could test how well the Playboy brand can thrill young consumers. Play Hard comes from Playboy Spirits, a jointโฆ
September 20, 2023
Playboy is launching Play Hard vodka seltzer โ a canned, low-calorie alcohol beverage. Playboy Spirits says its hoping to attract Millennial and Gen Z customers.
August 19, 2023
We review Rare Hare Lucky Bastard, a Playboy Spirits offering that takes a 30 year Canadian whisky and finishes it for 120 days in Pineau Des Charentes casks.
July 3, 2023
New from Playboy Spiritsโ Rare Hare, is something actually quite old โฆ and rare indeed. The iconic brand just unveiled its latest barrel discovery in Lucky Bastard, a limited offering of 2,500 bottles of their 30-year-old Canadian whisky finished in Pineau Des Charentes barrels.
March 20, 2023
Operator: Greetings and welcome to PLBY Groups Fourth quarter and Full Year 2022 Earnings Conference Call and Webcast. At this time, all participants are in a listen-only mode.