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Folks tell me thats precisely because its not that great economic environment and people have sought out value. what do you say? >> i say thats a myth. we were doing well before the recession. mcdonalds business model focused on our customers and restaurants and everyday. it will be that way after the recession. people are trading into mcdonalds, not trading down. thats a myth. we had good growth, customer growth before the recession, and during the recession, and well have that after. >> are yo...