Dick Witman News Today

To do scripted programming for the first time. a manager said, oh, i have this great script set in the advertising world in new york. its been around for eight years. and nobodys bought it. everybodys passed. >> advertising is based on one thing. happiness. >> don draper is a master of the universe ad executive in the early 1960s, manhattan, but hes actually secretly a man named dick witman. hes stolen the identity of the real don draper due to an incident during the korean war. hes living anoth...

>> oh, no. >> see, this is why i wanted to have a costume meeting. >> but then there was also this weird wave of energy coming in like, youre in a genre thats passe, were done with this, we dont want to see this anymore. >> and the emmy goes to -- >> jim parsons, "the big bang theory." >> obviously we didnt go away and i believe very strongly that the multi-cam, the way theyre shot in front of the studio audience, you hear the other people laughing. it ignites something thats innate in all of us...