The Trade Desk Launches Kokai – a New Media Buying Platform that Brings the Full Power of AI to Digital Marketing
Global advertising technology leader The Trade Desk (Nasdaq: TTD) today launched Kokai, a new approach to digital advertising innovation that incorporates major advances in distributed artificial intelligence (AI), measurement, partner integrations and a revolutionary, intuitive user experience. With these innovations and others, Kokai ensures that marketers at all levels can easily benefit from the full power and sophistication of programmatic advertising. In a major advancement in progr...
Source: webwire.com