Digital Adex News Today

Adex to grow by 16% in 2023 in India and cross Rs 1 lakh cr: Madison report

Best Media Info: According to the report, Digital overtook TV to become the largest medium with a 38% share in 2022. Over the last two years, Digital adex has doubled in size from Rs 16,974 crores to Rs 34,405 crore| Advertising News

Digital revolution in India has led to innovation and significant growth in the ad-tech industry, thereby, also increasing the volume of investments in the industry. Generating content and programmatic media buying on customized platforms will be the new normal.

A self-serve interface to help marketers set up campaigns and derive personalized insight, enabling targeted outreach at hyper local level.

Mumbai: TV, radio and digital witnessed recorded massive growth in ad volumes, however, print media lagged behind in the race, according to TAM AdEx Report that gives an overview of advertising sector for the year 2021. The report further provided notable details for retail players across mediums. Some of the key findings of TAM Adex 2021 report are as follows: TV In the

Mumbai: Despite the lingering impacts of the pandemic, advertising expenditure is set to surge by 20 per cent to reach nearly Rs. 90,000 crore, according to the Pitch Madison Advertising Report 2022 (PMAR) unveiled on Wednesday. Launched by Pitch in partnership with Madison World, the report forecasted a robust recovery for the industry in 2022, with the traditional media,

KUALA LUMPUR: Astro Malaysia Holdings Bhd, which posted a net profit of RM105.91mil in the third quarter ended Oct 31 (Q3FY22), has declared a third interim dividend of 1.5 sen per share.