Nielsen and IAB stalemate sees clients take to Twitter to share digital rankings
July 28, 2021 9:48
An ongoing stalemate between Nielsen and IAB Australia has seen the Digital Content Ratings provided by the former shrouded in secrecy since the start of the year. However, despite requests for the data to be confidential, some individuals have taken matters into their own hands.
A Guardian Australian employee has shared the Digital Content Ratings for the top 20 Australian digital publishers, as measured by Nielsen, despite the organisation advising IAB that the ranking would be seen only to clients until the IAB supports the data collated by Nielsen.
Nielsen to include Octopus Interactive Uber, Lyft content in digital content ratings
digitalsignagetoday.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from digitalsignagetoday.com Daily Mail and Mail on Sunday newspapers.
What you need to know about Roku s CTV ad deal with Nielsen
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
February 19, 2021 11:31
Data compiled by Nielsen shows that Facebook’s ban on news content in Australia had an immediate impact on publishers yesterday (18 February), with several metrics for audience measurement in immediate decline compared to the past six weeks.
Nielsen used its Digital Content Ratings methodology – which provides data each month on traffic volumes for tagged websites and apps regardless of the source being on or off-platform – to track total sessions and total time spent for the Current Events & Global News category yesterday.
Total Sessions for the category fell by 16.1% on 18 February, when compared with the average of the previous six Thursdays. Meanwhile, Total Time Spent was down by 13% versus the average of the past six Thursdays.