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How do you solve a problem like… the death of the third-party cookie?

By Sam Bradley-26 January 2021 08:30am How can marketers prepare for the crumbling of the third-party cookie? We ask readers of The Drum – from brands, agencies and everything in between – for their advice on real problems facing today’s marketing practitioners. Today, we ask how marketers will navigate the demise of the third-party cookie. With the third-party cookie on its way out, tech giants such as Google are hurrying to bake up an alternative. But whichever solution ...
New York United States United Kingdom Alison Harding Allison Murphy Carolyn Corda

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