Digital First Technology News Today

Scared about the future. they have been doing one thing really well and guess what the world has really changed and now they have to rethink their entire business. >> the world is changing so fast. >> so fast. >> when we think of our business and then we think of how our business works with technology, lets talk about consumer facing businesses for a second, how do you think about transforming your business to a digital experience? >> the first place is think about the users. if you can solve th...

Partners to make sure you can continue to drive development and innovation ahead of the markets. were also looking not just as next year, but five years out, ten years out. thats the only way we can really drive advancement around the technologies and the products we need for the future. we have had electronic products in our line over a decade. but this was our first year at ces is. we wanted to go on the main stage where the tech companies are playing. we see an inflection point in the future ...

>> but in the end its worth the hassle. chip says these small orders have meant big business for now and the future. >> instead of trying to reinvent who you are, figure out who you are and tell the world about it and we didnt change what we do. we just changed how we do it, changed our message and it was really fun. to future proof your business you have to be focused on technology even if you dont think of yourself as a tech company. a lot of people are scared thinking how am i going to surv...

She can do search optization, reminders its your six month check in. if my mom can do it, anyone can be successful. >> you have to think of yourself as a tech company, even if you think youre doing nothing with technology. >> thats right. like it or not, amazon and google are your biggest friends and enemies. you have to organize your business that way, it means thinking about everything through a digital first technology. if your internet is not front and center with your business you need to b...

Product. >> when you open a lovepop the first reaction is just this wow. how do you make that? how does this work? and then you start looking at all the little details and appreciate what we have put into that and in terms of the craftsmanship. >> since they launched in 2014, technology has been a cornerstone of lovepops business. from the laser cutting machines they use, to the data theyre collecting out in the field that the stores carrying the products, lovepop is shaking things one a totally...

>> hi, there. im jj ramberg. welcome to "your business." picture this. an army of people going to stores around the country to let you know how youre doing as a company. checking out your product displays if youre a manufacturer, evaluating your salespeople if youre a retailer. mystery shoppers giving you realtime information. that is what the app moby sets up. i recently downloaded it and went on a secret shopping mission for a greeting card company who is using this technology to give them an ...

Display looks like in the store. were able to see what products theyre showing prominently, what products are not shown as prominently. were able to know where the display is in the store. were able to just see a lot of information that is otherwise very, very tricky to get. >> until recently, secret shoppers were trained and deployed to collect this with pen and paper. >> oftentimes you see them with the clip board and the pen with no photographs, et cetera. it got the job done, yet the deliver...