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Local Media Consortium and Google News Initiative Announce Publication of Digital Advertising Revenue Playbook for Small and Midsize Publishers
Series of free workshops will supplement content
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NEW YORK, May 28, 2021 /PRNewswire/ The Google News Initiative (GNI), in partnership with the Local Media Consortium (LMC), today announced the publication of the
GNI Advertising Revenue Playbook, a comprehensive guide for small and midsize news organizations on how to successfully monetize web content and grow digital advertising revenue. This is one of the pillars of GNI s
Digital Growth Program, which also includes audience development, reader revenue, data and product.
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Google launches News Showcase with 30 publishers in India
Google launches News Showcase with 30 publishers in India
Google India has introduced Google News Showcase, a new online experience and licensing programme. According to the IT giant, this programme incentivises and supports news publishers to curate high quality content on Googleâs News and Discover platforms, connecting readers with the news they need.
The tech giant is also stepping up its efforts to strengthen digital skills in newsrooms and journalism schools across India. It will train 50,000 journalists and journalism students over the next three years, it stated.
It will introduce several new programmes to help small and mid-sized publications achieve financial sustainability â all part of the GNI Digital Growth Program, which has already trained executives at 100 Indian news organizations since launching last year.
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