Digital Perks Program News Today

MCIT announced a partnership with PepsiCo and Astro Labs as one its efforts to enhance Saudi Arabia position as a regional hub of digital businesses and a destination for entrepreneurship.

In line with the Kingdom’s vision to diversify the economy by 2030, PepsiCo — a leading global food and beverage manufacturer — has collaborated with AstroLabs, an ecosystem builder in the MENA region, and the Saudi Ministry of Communication and Information Technology to launch an innovative new offering for local SMEs. The entities have joined forces to establish the “Scale