Page 14 - Digital Summit News Today

Europe has just marked the second anniversary of Gaia-X. It's a cloud data project intended to help the continent achieve "digital sovereignty," but many companies remain skeptical or have simply never heard of it .

As marketers gear up for a busy shopping season ahead, how can they ensure that they have the right digital and content strategies in place to appeal to the newly forged habits of the 2021 consumer?

Using artificial intelligence (AI) to find the perfect influencer/brand match, combining creative freedom with a data-driven approach and the need for brands to trust creators were all key discussion points of The Drum x BEN’s (Branded Entertainment Network) panel on how influencers and livestreaming are shaping the future of digital commerce.

On 11th November the 2021 Sustainability Digital Summit will present a unique and exciting interactive experience that will increase your understanding of sustainability and provide excitement and, dare we say, fun while learning!

After successfully organizing four consecutive editions since inception in 2017, Mustardels Media, a Lagos-based digital marketing firm, is set to host the 2021 edition of the Lagos Digital Summit (LDS), a convergence of digital communication experts, professionals and enthusiasts for the development of their businesses and contribution to the digital economy growth of the Nation. | Pulse Nigeria

Will the impending demise of the third-party cookie create an entirely new digital divide? Will the growing emphasis on first-party data mean success for brands that have a direct customer relationship and failure for those that sell through middlemen?

AI technology – powered by machine learning and computer vision – has the power to transform business and marketing. However, no matter how sophisticated AI models and solutions become, their effectiveness remains dependent on the quality of the data being fed into them.

Google’s decision to deprecate third-party cookies on its Chrome browser (although now delayed until late 2022) has sent shockwaves through the digital marketing community. With much of the industry heavily dependent on these cross-site digital identifiers for tasks such as targeting and remarketing, the search is on for alternative ways to locate and track target audiences online.

With not long to go until Black Friday rolls around, brands and retailers are figuring out how to stand out in today’s overly saturated marketplace. The pandemic made it more difficult for brands to get their message and product offerings across in line with evolving consumer demands. The move online has not only created a more competitive space but also affected the way consumers shop and interact with brands.

Stay on top of billions of online conversations, extract relevant insights, and use them to strategically drive brand perception.