7-Eleven Australia builds an 'enhanced loyalty' team
By Kate Weber on May 13, 2021 6:49AM Stands up platform and squad to deal in customer data insights. 7-Eleven Australia has created a new digital team to build customer-focused personalisation and improve consumer loyalty. The teams existence is intended to drive a more strategic view and focus around customer personalisation and strategies on how to expand the capability across the convenience business. Head of digital innovation Paul Wallace told the...
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Source: itnews.com.au