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China's 'giant online cafe' Zhihu struggles to find monetisation model amid rapid growth

By the end of last year, Zhihu had more than 43.1 million cumulative content creators who contributed 315.3 million questions and answers. However, efforts to diversify its revenue streams through new functions, from live-streaming to content e-commerce, have not been very effective. — SCMP “If Google is like a borderless virtual library, and Facebook is like a never-ending school reunion, then Zhihu is like a massive cafe where millions of people pass through and exchange their views and e...
Kwang Hua Zhou Yuan Zhang Shufan Kipling Zheng Jiayi Sun York Stock Exchange

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Short video platforms looking to upgrade, further monetize content

Short video platforms looking to upgrade, further monetize content By FAN FEIFEI | China Daily | Updated: 2021-01-12 09:15 Share CLOSE Performers sing at Kuaishous booth during an agricultural fair in Chongqing in November. [Photo provided to China Daily] Chinese short video platforms are banking on the fast-growing mini drama series segment as tech-savvy youth spend more time watching online short videos during the COVID-19 pandemic an...
Zhang Yi Yang Ji Tencent Weishi Baidu Haokan Ma Shicong Media Research

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