Short video platforms looking to upgrade, further monetize content

Short video platforms looking to upgrade, further monetize content
By FAN FEIFEI |
China Daily |
Updated: 2021-01-12 09:15
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Performers sing at Kuaishou's booth during an agricultural fair in Chongqing in November. [Photo provided to China Daily]
Chinese short video platforms are banking on the fast-growing mini drama series segment as tech-savvy youth spend more time watching online short videos during the COVID-19 pandemic and exhibit heightened demand for high-quality original content, industry experts said.
They said competition among major video-streaming websites will focus on improving the production quality of content and better monetizing long-term content operations.
Short video app Tencent Weishi announced it will invest 1 billion yuan ($150 million) to support the development of new mini drama series this year, with each episode lasting from one to three minutes.

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