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The thought of artificial intelligence swooping in to someday make all of our jobs redundant might seem like quite a stretch, but there’s no question that AI has arrived and it is encroaching on many areas of business. The technology has created quite a shakeup, as evidenced by the vast amount of column inches that are currently devoted to the rise of ChatGPT. This article explores the impact of AI and what it might mean for marketers in the future.
Planning a marketing campaign is much more complicated than it used to be. Budgets are a key consideration, and some marketers might be tempted to abandon print in favor of electronic communications. Unfortunately, the sheer volume of electronic messages peppering today’s consumers can make it difficult to capture an audience’s attention. This article explores how printed communications, when used correctly, can still wield an irresistible power.
Keypoint Intelligence’s 2023 direct marketing communications primary research highlights the importance of a positive customer experience (CX) when delivering marketing communications. Achieving a great customer experience is not without its challenges, but it is necessary for customer engagement and retention. This article explores the importance of a CX strategy, considers the best channels for engagement, and discusses personalization’s role in improving customer loyalty.
Keypoint Intelligence recently conducted its 2023 direct marketing communications primary research to better understand how businesses’ direct marketing practices are changing over time. This article offers a brief overview of the top-level results from this year’s survey. It discusses the transition to paperless communications, the ongoing focus on customer experience, and how business marketing practices are changing over time.