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Prioritizing the Customer Experience in Direct Marketing

Keypoint Intelligence’s 2023 direct marketing communications primary research highlights the importance of a positive customer experience (CX) when delivering marketing communications. Achieving a great customer experience is not without its challenges, but it is necessary for customer engagement and retention. This article explores the importance of a CX strategy, considers the best channels for engagement, and discusses personalization’s role in improving customer loyalty.

Three Ways Health Plans Can Raise The Bar On Health Equity

Strategy Tips For Marketing And Business Development

Here are some actions can make a meaningful impact on your marketing and business development efforts. Consistent Social Media Engagement, Personalized Communications, Networking at Industry Events, Regularly Update Your Website, Continuous Learning and Skill Development

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