With over 800 million active monthly users, the application is the world’s sixth-largest online community. TikTok is also the most popular app worldwide during 2020, with 750+ million downloads that year, and has gained momentum significantly in just two years. TikTok is a China app launched in 2018 and has been in the industry for 2 years. It is currently available in over 150+ countries. Marketers of this platform have reached out to users in 75+ languages. In China, almost 40+ million individuals are using this application regularly, accounting for 80% of monthly views, while India contributes 10% of registered subscribers. In addition, around a third of the world’s cell phones have installed TikTok at least once.