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Right? listen, theres no doubt they got stuck in the same sort of attitude a lot of big companies have and thats why they got bit by the thing called creative disruption. if you dont look ahead if you dont forward thinking no matter how large you are as a corporation you will be brought down and they should have seen the internet and really been ahead of the curve. >> neil: lessons for today any of the given giants today that could get picked off but we dont see it? >> well its occurring before ...