Disparities Amount News Today

Direct bookings are essential for hotel brands to be successful, yet performance management of this channel is sometimes insufficient. Data analytics can help you better understand your direct channel performance, but the true value comes from being able to compare your brand to the market to identify opportunities for growth.

The Hotels Network (THN), a full-stack direct growth platform for hotels, has released its latest BenchDirect Insights Report which provides valuable insight into the current direct channel performance of hotels in the UK & Ireland, including a special focus on London.