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Jun 25, 2023 - I dive into best practices, targeting, creatives, landing pages, channels, and examples from the best developer-focused companies.

Social Media Today

Created and conceptualised by Schbang, the campaign is a series of four films

Nurture.retail, the B2B e-commerce arm of nurture.farm, announced its association with famous Bollywood actor Manoj Pahwa to promote its app within the agri-retailer community of India.

Small hotel remarketing is one of the online marketing techniques that has benefited the hotel industry the most. But what exactly is it?

Want to see your FPS counter while gaming? Here's how to turn on in-game settings and enable monitoring programs to help track frame rates, as well as CPU and GPU usage.

A recent, very heated, discussion on LinkedIn about direct online vs OTA distribution prompted this article. Some of the direct distribution “detractors” claimed that the direct channel was, quite often, more expensive than the OTA channel, pointing toward ROIs from metasearch marketing, so why bother? Proponents of direct distribution insisted that the direct channel was more than just ROIs that allowed the property to “own” the customer.

The EU’s new Digital Markets Act is likely to exacerbate the signal loss caused by privacy-focused changes enacted by the Apples and Metas of the world, explains Goodway Group’s Jay Friedman as part of The Drum’s Digital Advertising Deep Dive. Instead of playing whack-a-mole on signal loss, however, he argues that businesses must take a more comprehensive approach.

As lockdowns start to lift, hotel bookings are beginning to pick up. Despite ongoing COVID concerns, people are eager to venture out again and this is very good news—as long as travel is managed responsibly, with effective preventative measures in place. With positive signs now visible, lodging operators can look forward to and plan for increasing occupancy rates with more confidence. According to McKinseys research, the pandemic has accelerated digital transformation by 10 years and todays tr...

Learn why you should use Google Display Network (GDN) and how you can target your GDN ads to reach the right people in the right places.