The New Approach To New Business That Helped TBWA\MCR Get Off The Pitching Merry-go-round
Agencies across the globe want to win new work through ‘land and expand,’ but chances don’t come along often. TBWA\MCR may have found a solution.
David Lloyd Fergus Mccallum Lorna Hawtin Media Agency Briefing Disruption Firestarter Disruption Firestarters
Source: thedrum.com