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Martinelli cider is a staple at so many dinner tables. it was founded in 1868 by steven g. martinelli. this non-alcoholic drink is the number one selling product. we sat down with stevens great grandson at the companys headquarters in watsonville, california. he tells us why all entrepreneurs must expect the unexpected, challenge assumptions and plan for succession in this learning from the pros. build upon the the past. often in a family business the next generation rests on its laurels and m...

>> shep, thank you for coming on and giving your tips. martinellis sparkling cider say staple at so many tables. it was founded in 1868 by steven g. martinelli. this nonalcoholic drink is the companys number one selling drink. we sat down with the companys great grandson at their headquarters. he tells us why all entrepreneurs must expect the unexpected, challenge assumptions and plan for a succession in this "learning from the pros." ♪ >> build upon the past. often in a family business the ...