Ditching Celebs and Celebrating Local Talent Helped a New Telco Brand Break Through
Little Black Book, Philippines telecoms upstart DITO wanted to break the stranglehold on the category, so they created a branded entertainment campaign with local musicians that turned into a smash hit, as TBWA\SMP Philippines’ Oliver Loyola tells LBB’s Laura Swinton
United States Laura Swinton Oliver Loyola Ditching Celebs Celebrating Local Talent Helped New Telco Brand Break
Source: lbbonline.com