Dmc Show News Today

America, 2% market share, and curious executive flies over and goes into the one dmc show. >> when he performs "my adidas," 18,000 kids hold up adidas. the executive sees this, and hes blown away. it changed the way brands look at artists. hip hop artists in particular, to be a part of their advertising campaigns or be a part of their brand campaign, and they got the first endorsement deal a part of it. >> they say "my adidas" was the start of the culture, but its the start of the awareness that...