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Few precious seconds? market research furm finds recently only one in five super bowl ads motivates consumers to buy anything. but sales arent the only goal for advertisers. >> its also kind of a great sort of badge to have, you know, we were in the super bowl last year. thats how big our brand is. and a lot of advertising is about self congratulation, as well. >> 43 advertisers bought ads this year, ranging from the standard 30-second spot to two minutes. some of the big spenders include, anheu...