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No one has your back like american express. so no matter where youre going... were right there with you. the powerful backing of american express. dont do business without it. dont live life without it. eleanor writes, do it makes sense to do a one-time customer discount for my store to make people get in the door? >> i would not recommend that. your people or your customers will get used to that price point and it will be difficult to get out of that price point and sell more profitable produ...

♪ ♪ funding to help grow your business... ♪ ♪ another way we have your back. ♪ ♪ the powerful backing of american express. dont do business without it. eleanor writes, does it make sense to do a really big one-time new customer discount for my store just to get people in the door? >> in short, i would not recommend that. whats going to happen is that your people -- or your customers will get used to that price point and to be very difficult to get out of that price point and sell t...

Snowy day. >> danielle, that was a -- it was like a commercial. i feel like you have practiced that. >> yes, ich. >> seal shoe covers. it was awesome. and i think they are awesome. i want to show you the shoes that im wearing, high heels. >> yeah. what are you hiding underneath here? >> i am hiding high heels. >> oh, you guys have to see this. >> and thats exactly how my invention -- >> is supposed to work. >> yeah. because once you wet this type of product, its ruined. >> okay. >> the shoes i h...

Lets rent out a ballroom. so i remember looking out behind the curtain and seeing six people in the audience. one of chwhom was like my aunt. oh, my god. so devastating. and i remember turning to both cathy and my husband and saying, do you think were going to make it? and i remember my husband saying, you know, i dont know, but we have to keep trying. >> that effort paid off. from seven employees in 2008 to more than 700 employees now. plus more than 200,000 consultants that sell the product. r...

Decision to sell their business to estee lauder and how they bought it back. we go a lot more in-depth. i hope you get a chance to listen to it. its really interesting. the pod cast is still pretty new and we love hearing what you think. weve gotten some really interesting feedback from people so far. so thank you to those of you who have tuned in. for several weeks now, weve been doing our elevator pitch from here at hsn, the original tv network. weve made some dreams come true and weve had a...

Skin care line called rodan & fiel fields. soon after launching, estee lauder came knocking and they sold the company. >> you guys took a risk. you sold the company and then you bought it back. >> we did. we were trapped behind the glass counter, completely. we just werent their highest priority and we were never going to get anywhere. so the courage to buy it back wasnt difficult. the courage to start again with all the risks, completely on our shoulders, everything we had earned from proactive...

The more you live between life and business, the more you need someone at your back. the powerful backing of american express. dont live life without it. eleanor writes, does it make sense to do a really big one time customer discount for my store to get people in the door? >> in short, i would not recommend that. whats going to happen is that your people will actually -- or kuflts will get used to the price point and to be very difficult to get out of that price point and sell them more profi...