Dobbs Brown News Today

/PRNewswire/ -- The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today unveiled details of its Annual Leadership...

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<li>ICE will Become a Sponsor of McLaren’s Extreme E Team, the Innovative New Series Featuring All-Electric Off-Road Competition with Male and Female Drivers Behind the Wheel </li>
<li>Using Data to Create a Competitive Advantage Underpins Partnership, Exemplified by McLaren CEO Zak Brown’s Participation in New ICE Marketing Campaign </li>
<li>Event at NYSE on Tuesday Will Feature McLaren’s Extreme ...

Exchange operator aims to unify its businesses with a Make the Connection tagline.

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<li>The new commercial -- titled “Make the Connection” -- evokes the heart of ICE’s business model of creating transparency in markets to help drive opportunity </li>
<li>The updated brand further unifies the company and tells the ICE story as one cohesive organization </li>
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