Detailed text transcripts for TV channel - MSNBC - 20120603:11:50:00
>> what are the major differences in marketing a tangible product versus conceptual services? >> its always whats in it for me. that doesnt change regardless of whether its a product or service. its much easier to get someone to do that. also, though, sample. even if youre a service company, have a free assessment or offer to give a few hours of consulting away, its a great way to kind of get over that risk hump and get people to check out what you do without having to worry about am i taking on...
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