Doesnt Lather News Today

A bit differently with this infomercial, which is total transparency. and i want you to tell our audience why were doing it that way. >> im used to seeing beauty stuff that is the smoke, is the mirrors, is the extensions, is the computer-generated stuff. theyll use 5, 6, 7, 8 different products to get that look, whereas with-- >> to sell one product. >> i dont know how they get away with it, i dont. and i said, "if were gonna do this together, its only if were honest with it, only using wen. >> ...

>> so if it doesnt lather, how does it clean your hair? >> with wen, what ive done is ive eliminate the detergents, the surfactants, and all the harsh chemicals, and it actually cleanses with extracts, essential oils, and botanicals. so youre cleansing the scalp and hydrating the hair at the same time without stripping it. >> growing up as an asian woman, its, uh, it was a real struggle a lot of times dealing with my hair. asian hair, as beautiful and as shiny as it is, it can be very coarse and...

Which is total transparency. and i want you to tell our audience why were doing it that way. >> im used to seeing beauty stuff that is the smoke, is the mirrors, is the extensions, is the computer-generated stuff. theyll use 5, 6, 7, 8 different products to get that look, whereas with-- >> to sell one product. >> i dont know how they get away with it, i dont. and i said, "if were gonna do this together, its only if were honest with it, only using wen. >> im not blowing smoke up anything over the...

Sheen, luster, moisture, shine, not to even mention your color. >> so if it doesnt lather, how does it clean your hair? >> with wen, what ive done is ive eliminate the detergents, the surfactants, and all the harsh chemicals, and it actually cleanses with extracts, essential oils, and botanicals. so youre cleansing the scalp and hydrating the hair at the same time without stripping it. >> growing up as an asian woman, its, uh, it was a real struggle a lot of times dealing with my hair. asian hai...

What did you put in-- >> whats in wen is a perfect balance of herbs and natural oils and ingredients that actually nurture the hair, and replenish the hair. so it doesnt lather. its not going to lather. its rich, its creamy, its like nurturing your scalp every time you cleanse your hair. >> so, wen cleansing conditioner replaces shampoo? >> not only does it replace your shampoo, it replaces shampoo, conditioner, deep-conditioner, detangler, and leave-in conditioner. >> five products in one. >> y...