Don Busweiler News Today

As it launches at DSM, Brendon Babenzien discusses departing Supreme to create the socially-conscious Noah

Share this article J. Crew — a label once professed dead after a Chapter 11 bankruptcy filing, then reinstated — is determined to reinvent the wheel that once placed its Ludlow suits at the pinnacle of men’s fashion. But it needs a revolutionary force to redirect its central design vision in order to remain afloat.  After several executive shifts over the last five years, the company’s efforts to change its course were to no avail; however, the brand seems ready to switch gears entirel...

Brendon Babenzien Is J. Crew Mens New Creative Director Brendon Babenzien Is J. Crew Mens New Creative Director Courtesy of Brendon Babenzien J. Crew has tapped Brendon Babenzien — co-owner of Noah and former design director of Supreme — as its new Mens creative director. His first collection is expected to debut in the second half of 2022. Per the brands statement, Babenzien is set to work alongside Libby Wadle, chief executive officer of J. Crew Group. They will work together to “redef...