Page 6 - Dont Align News Today

>> people are going out and saying i just bought this product. it gives 10% back right off the top, and thats advertising, really. >> the fact that they give back to different non-profit organizations inspires me to shop here because i feel like im making a difference when i purchase a gift for somebody. >> reporter: this donation policy has not come without some tough consequences, though. a few years ago, glassybaby went through a tough time, and that 10% promise meant they had to cut back in ...

Thats not the same. >> but if youre a cupcake business -- is it just for people starting up or could you be trying to expand? >> you could be trying to expand, you could have a new product youre trying to launch. there are all different times in your business cycle that you could do this. >> whats interesting, too, is a lot of people out there might be willing to give money to your business -- i love this cupcake store, i want it to grow. i didnt want it to go out of business. im willing to take...

And its basically go do it. so, youre getting free labor, free ideas and youre going to hire the best one. >> wow. how do most people respond to this? >> its fun. and because were hiring people. the other thing is, hire them right out of school. hire people with lots of energy. if the product is something where you need an actual list and want someone with distribution, thats one thing. for the most part, youre looking for someone who is hungry, has a good smile and handshake and is really persi...

It would not a service so i dont know if it an llc would be correct? >> we see young intrapreneurs all of the time. my advice is to focus on the idea and not the structure. what the thing you are making or product or service? you can be distracted by all the other stuff. and you can find a fiscal sponsor or somebody else to put it under so you can zero in on your product and service while still doing your homework. >> my fiscal sponsors were mom and dad, and i started when i was 15. the key poin...

Home, theyll do all these kind of creative ways that its like a contra facilitated by the internet. >> how much could you raise through ways like this? >> if you look at the sites, theyre in the $5,000 to $10,000 range and the success rate is not very high. for a small business, thats big, but launching an airline, thats not the same. >> but if youre a cupcake business -- is it just for people starting up or could you be trying to expand? >> you could be trying to expand, you could have a new pr...

And you say this is my story, i want $8,000. then you tell your customers, tell your friends? >> you tell your customers, you tell your friends. really, it builds on social media. so, a lot of these people are turning to twitter to facebook, to all those social media platforms, and the sites themselves are engaging or recommending that you engage your local immediata. so, hey, were doing this thing, a cupcake factory in your neighborhood. lets get the local paper over to cover it. so, it is holi...

The one question becomes just about polls -- the nbc/"wall street journal" poll showed 25% to 30% of the country supports the tea party. so while the tea party people make up a preponderance of republican voters, when you move to a general election, that presents a different challenge. >> how difficult is it for republicans who dont align themselves with the tea party. some tea party leaders were very upset with the compromise that was voted on yesterday and turned their anger on john boehner an...

It is. also hear from the journalist who exposed the critical race theory movement chris russo as well as the princeton and vanderbilt professor dr. carol swanking. but first the racism gold rush, thats the focus of tonights first angle. >> because public schools have become cesspools of far left political thought, many parents views dont align and cant afford private or parochial schools rightly feel that their children are trapped. plus many of those private schools are just as bad anyway, if ...

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On. >> maybe thats why shes had to fire people. her business has been hurting. she hasnt been able to make either of the bottom line. shes giving the classic line, i didnt start this to become a billionaire, and if that was her goal, shes been successful. and i think a bigger issue is that theres no integrity to the mission in the sense of candlesticks really dont have anything to do with cancer and really dont have anything to do with pets for the humane society. her cause and her product dont ...