Page 49 - Dont Work News Today

Me. >> meanwhile, the whole world is changing all around him and changing in awesome, awesome ways. >> look down, back up, where are you? youre on a boat with the man your man could smell like. >> so, thats kind of the schtick is how unflappable and unfazed can this guy get when magic is literally happening. >> whats in your hand? back at me. i have it. its an oyster with two tickets to that thing you love. >> he has got it nailed, and you can feel it, even when we were on the set, you could fee...

>> good, tangy old spice scent. >> it has the name old in it, and it has all that collective memory about kind of your grandfathers cologne. >> heres a fellow who looks and feels like the top of the morning. mm-hmm. thats because hes starting his day the old spice way. old spice aftershave lotion. >> old spice was something your dad used, maybe your grandfather used, and certainly, any young person wouldnt go near it. >> if they were going to stay alive, old spice needed to capture a new market....

Pool and spa. and life in the spring of 2007 seemed to have hit a sweet spot as ashton and brianna remember their mother telling them. >> we happened to be laying on the bed with her. she started talking. she was like, im just -- im so happy that i have you girls and dad. >> it was kind of one of those conversations that you dont have every day. >> still, there was work to be done. it was not a new house, could use some remodelling. particularly the bathroom. courtney was still living with her p...

Up, and he goes, oh, i can do that, too. if you figure out a way to amplify something thats going on in the culture and make it mainstream, thats for advertising when it becomes cool. we hardly had to do anything. marky made it cool. i mean, we just exposed him. >> shouts goes out to my man calvin klein, good looking out for the drawers, not saying i would do another fruit of the loom commercial or anything like that because they dont make the hype shorts. >> thats one of the most iconic campaig...

Actually do. you can consume. and be cool through consuming. >> not to be ageist at all. yes, most trend forecasters are looking at younger people. i dont know the last time that a trend has bubbled up and become cool from a retirement village. >> in the world of social media, the kids are no longer the target of marketing. they are the marketing. >> almost as soon as a rogue star appears on instagram as this icon of cool. the establishment gloms onto it. and is like immediately sending them all...

Good start. >> thats the eternal quest for those who try to capture cool. ♪ cash money, money >> and sell it. >> all of a sudden, underwear is fashion. brilliant. >> it worked like gangbusters. >> my question is, can it be done? >> im not going to speak too much about this because people pay me to speak about these things. ♪ hit it, hit it >> if you have got to promote something to make it cool, then it really aint cool. ♪ ♪ >> who are you? who do you want to be? you might ask yourself t...

>> putin meeting. >> helsinki, yeah. >> honestly, this week i think this jim jordan story is fascinating, both the next turn of any fallout with the wrestling allegations and also his questioning of peter strzok, said to be in public this week. thats it for kasie dc" tonight. well be back next week from 7:00 p.m. to 9:00 p.m. eastern. for now, goodnight from washington. this is an msnbc special series. >> two, two, three -- ♪ >> cool. if you could only define it. >> define it would diminish ...

>> nearly every state has signed on, agreeing to drop their lawsuits for the certainty of a settlement. ♪ >> ironically, some of this money, it went after the very companies that were paying it, funding a new antismoking campaign that would fight advertising with advertising. >> if youre trying to persuade someone not to do something, you should use techniques that have been successful in persuading them to do something. >> my name is ari murkin. i was a creative director on the truth campaign...

Body wash and switched to old spice, he could smell like hes me. >> meanwhile, the whole world is changing all around him and changing in awesome, awesome ways. >> look down, back up, where are you? youre on a boat with the man your man could smell like. >> so, thats kind of the schtick is how unflappable and unfazed can this guy get when magic is literally happening. >> whats in your hand? back at me. i have it. its an oyster with two tickets to that thing you love. >> he has got it nailed, and...

Brand-new two-car garages. ♪ >> owning a car meant mobility, it meant freedom. there was a certain national pride to it. a lot of advertisements in that period talked about what the car meant as an american. >> an impressive entry from detroit, just to show that uncle sam is holding his own well against the foreign onslaught. ♪ >> the idea was that advertising worked by encouraging you to conform and to fit in with the mass society. everything was done by a book of rules, according to a form...