Page 48 - Dont Work News Today

A lot of economic factors that they effect and remember as consumers, open trade, more trade benefits us and we have much more choice in what we can buy, but at the same time as producers or workers, of course, terms of trade that dont work for us and hurt only of our industries can be harmful, so its kind of like pushing on the balloon, one things that help you in one place hurts you in the other place, its very aggressive approach thats not helping us meet our overall goals. one of the things ...

Way that vladimir putin operates, when we see on display every day, vladimir putin assassinating people and doing things completely outrageous, donald trump has hard ret king, i dispute your points on that. to be hes approaching and doing the same thing -- >> i want vladimir putins play book thats what i said. just because he havent assassinati assassinating anybody doesnt mean hes not doing what vladimir putin did. putins whole goal is to dismantle democracies and convince people democracies do...

Lawsuits for the certainty of a settlement. ♪ >> ironically, some of this money, it went after the very companies that were paying it, funding a new antismoking campaign that would fight advertising with advertising. >> if youre trying to persuade someone not to do something, you should use techniques that have been successful in persuading them to do something. >> my name is ari murkin. i was a creative director on the truth campaign. >> ari and his team faced a major uphill battle. >> camel ...

Matt: whoo! whoo! jen: but that all changed when we bought a house. matt: voilà! jen: matt started turning into his dad. matt: mm. thats some good mulch. ♪ im awake. but it was pretty nifty when jen showed me how easy it was to protect our home and auto with progressive. [ wrapper crinkling ] get this butterscotch out of here. progressive cant protect you from becoming your parents. theres quite a bit of work, cause this was all -- this was all stapled. but we can protect your home and auto w...

Advertising theme. >> so, it is permanently elusive goal. >> you could trace the quest for cool in marketing back to one unlikely product. a small car named for an ugly insect. >> this was a car that had so many things against it. >> so, how did the volkswagen beetle come to change the way companies sell us things? and what did the nazis have to do with it? ♪ >> the climate of the 50s was very much a consumerist climate. we had won the war. people had money to spend. >> so they spent, spent to...

Was putting things together, but from between the scream, the position that he was holding her, and then just not having enough time for her to have gone inside. >> so its like you kind of got three different snapshots. >> right. >> of something gun on there. >> right. >> and had to kind of work out what this was. >> i wasnt thinking at that point oh, this man just murdered his wife. >> but now, based largely on that account, chris hall would go on trial for murder, and it was a trial for his da...

Good start. >> thats the eternal quest for those who try to capture cool. ♪ cash money, money >> and sell it. >> all of a sudden, underwear is fashion. brilliant. >> it worked like gangbusters. >> my question is, can it be done? >> im not going to speak too much about this because people pay me to speak about these things. ♪ hit it, hit it >> if you have got to promote something to make it cool, then it really aint cool. ♪ ♪ >> who are you? who do you want to be? you might ask yourself t...

♪ >> owning a car meant mobility, it meant freedom. there was a certain national pride to it. a lot of advertisements in that period talked about what the car meant as an american. >> an impressive entry from detroit, just to show that uncle sam is holding his own well against the foreign onslaught. ♪ >> the idea was that advertising worked by encouraging you to conform and to fit in with the mass society. everything was done by a book of rules, according to a formula. it was very mechanical...

>> good, tangy old spice scent. >> it has the name old in it, and it has all that collective memory about kind of your grandfathers cologne. >> heres a fellow who looks and feels like the top of the morning. mm-hmm. thats because hes starting his day the old spice way. old spice aftershave lotion. >> old spice was something your dad used, maybe your grandfather used, and certainly, any young person wouldnt go near it. >> if they were going to stay alive, old spice needed to capture a new market....

This is well before the haight-ashbury. this is before the summer of love. this is long before any of that happens. >> the gamble worked. the year the ad first appeared, vw sales spiked. and that mysterious convergence, that elusive jackpot of cool and timing hit big. ♪ >> just as the counterculture was starting to explode. >> you could feel like you were so different from your parents, with their loaded, oversized car, that you could feel free and independent and a little bit of a maverick by...