Amcal geo-targets tired Aussies in digital out of home campaign
December 10, 2020 10:49
Amcal Pharmacy is using digital out of home (DOOH) to target tired Australians with time-of-day messaging that aims to educational on sleep apnoea.
The campaign creative was put together by Wellcom, in collaboration with QMS and Nunn Media, and looks to tap into Aussies returning to their daily routines by using real-time traffic data and directing people to their nearest Amcal Pharmacy.
Studies show that 80% of sleep apnoea sufferers do not realise they have the condition, and Amcal says each pharmacy is equipped to help with the right products and advice around sleep.