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Amcal geo-targets tired Aussies in digital out of home campaign

Amcal geo-targets tired Aussies in digital out of home campaign December 10, 2020 10:49 Amcal Pharmacy is using digital out of home (DOOH) to target tired Australians with time-of-day messaging that aims to educational on sleep apnoea. The campaign creative was put together by Wellcom, in collaboration with QMS and Nunn Media, and looks to tap into Aussies returning to their daily routines by using real-time traffic data and directing people to their nearest Amcal Pharmacy. Studies show that 8...
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