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Coming to a TV near you: Ad fraud that costs marketers millions

Connected TVs are prime marketing real estate because the big screen captures the attention of viewers more effectively than a smartphone with a smaller screen. — Technology vector created by vectorjuice - www.freepik.com As billions of consumers binge-watched TV shows during the pandemic, an insidious form of fraud was playing out right under their noses. Marketers spend millions of dollars to reach audiences glued to Internet-connected TVs, but some of that money is ending up in the pockets...
City Of United Kingdom Scott Thomson Pete Kim Joe Barone Roy Rosenfeld

New Ad Fraud Scheme Highlights a Growing Problem for Streaming TV

PREVIEW SUBSCRIBE Based on an estimated average cost of $20 to deliver a thousand consumer impressions in connected TV viewing, the swindlers likely stole $14.5 million over the last four months, according to Derek Wise, chief product officer of Oracle Data Cloud. The scam, which was first uncovered by Oracle over the summer before the fraudsters accelerated their operation in September by faking more devices and apps, is still ongoing, the company said. Ad fraud is more commonly associated wit...
Sahil Patel Doubleverify Inc Interactive Advertising Bureau Dow Jones Company Inc Oracle Corp Innovid Inc
Source: wsj.com

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