Down With Ruben News Today

Working in multicultural markets. >> its big right now. everybody takes a picture. >> oh, my god. can i take this with me? >> when i sit down with ruben, i understand whats happening in the multicultural market. >> for bigs, its market research for a beverage merchant, downtown. back we go. the owner and founder. he wants bigs to help launch new brands. he wants to deliver the match up they are serving uptown in harlem. they start by sampling different blends. >> we have to appeal to consumer, y...