Downscan Imaging News Today

In our 2024 Father's Day Gift Guide, there's something for every fishing father on the east coast, from rods and reels to shoes and shirts.

The best portable fish finders are adaptable from boats to ice fishing, and are easy to use no matter the species you're targeting.

If you've been thinking about upgrading your fish finder, now is a great time, with the Lowrance Hook Reveal 9 available for $420 off...

Todays best trolling motors integrate with your GPS and fish finder to keep you on the fish and make fishing more enjoyable.

Black Friday is a great time to pick up a cut-price fish finder. We pick out some of the best fish finder deals available right now…

Meet the latest evolution in chartplotters and fishfinders for powerboaters with the new Simrad® NSX. Available in 7”, 9” and 12” display sizes this new device is based on a new Operating System built from the ground up to redefine boating experiences. NSX features an innovative and modern interface with a new, intuitive touch screen […]

Navico is excited to announce its attendance at the 2021 Sydney Festival of Boating with a huge range of Lowrance®, B&G® Simrad Yachting, C-MAP® and JL Audio® Marine products on display. With a revamped interactive boat show display, Navico staff along with well-known brand ambassadors will be available throughout the show to assist customers with all of their fishing, boating and sailing electronics enquiries including how tos, technical assistance, refit packages and new boat fitouts. The...

2021 Fishing Electronics Buyer’s Guide Make the most of your limited time on the water by making it safer and more productive with the best fishing electronics of 2021. March 2, 2021 The lines between “marine” electronics and “personal” electronics continue to blur as fishfinders, radars, and multifunction displays take technology and design cues from the smartphones and touch screens we use in our everyday lives. The electronics on our boats are becoming more connected to our persona...

Lowrance Introduces Elite FS Series Fishfinder The new Lowrance Elite FS Series Fishfinder is equipped with the latest technology and features to help you find and catch more fish in a variety of scenarios. December 23, 2020 Now available, the new Lowrance Elite FS Series offers the latest in fishing electronics for anglers looking to find and catch more fish with the latest features. Equipped with the newest fishing technology from Lowrance, you’ll be set up for success in freshwater and mar...

Lowrance Launches ActiveTarget Live Sonar With Lowrance ActiveTarget Live Sonar, youll have the latest bottom tracking technology to see how fish are responding to your lure or bait in real-time. December 23, 2020 The new Lowrance ActiveTarget Live Sonar equips anglers with real-time fish tracking technology for freshwater and marine sportfishing. With ActiveTarget Live Sonar, you’ll have the latest bottom tracking technology to see how fish are responding to your lure or bait in real-time. �...