The J.K. Rowling Effect: Navigating Controversy In Brand Behavior
J.K. Rowling demonstrates that controversy and success can co-exist. So what are the lessons that set Rowlings brand behavior apart?
Source: forbes.com
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Understanding the digital playground: How to market to millennials and Gen Zs
Millennials and Gen Zs, born in the digital age, view technology as their natural domain...
Source: bizcommunity.com
'They don't fall for the fake, the BS' - The Media Online
What exactly do Millennials and Gen Z want, and how can marketers tap into their minds and devices to get their attention?
Source: themediaonline.co.za
Why a tagline won't 'just do it' | Opinions
Sporting goods brands need to define what they want to stand for and why.
Source: campaignasia.com
20 Creative Ways to Attract Customers - Insider Monkey
In this article, we take a look at 20 creative ways to attract customers.
Source: insidermonkey.com
TME Partners With Billboard China for 'THE ONE Endless Dream' Album – Billboard
Billboard China and QQ Music, a subsidiary of Tencent Music Entertainment Group (TME), launched the original music collection 'THE ONE Endless Dream.'
Source: billboard.com
For brands, when it comes to Pride month, you're either in or you're out | College of Media, Communication and Information
Thought leaders say when brands try to please everyone, they vex everyone. Instead, identify your customer and cater to that audience.
Source: colorado.edu
Contemporary branding revolves around acts of thought leadership: Ashish Mishra
At the Interbrands Best Indian Brands 2023 summit, Ashish Mishra, CEO, Interbrand India and South Asia, discussed the transformation of branding and the increasing importance of adopting a thought leadership approach.
Source: campaignindia.in
The Drum | Nike Shows Solidarity With Vinicius Jr Amid La Liga Racism Allegations
The Real Madrid player was subjected to racist remarks during a 1-0 defeat at Valencia.
San Francisco United States Spanish State Colin Kaepernick Real Madrid Spanish State Attorney General
Source: thedrum.com
Woke Consumerism - Sentinelassam
“From universal brands like Coca¬Cola, to indi-vidual micro brands like your neighborhood coffee shop, the brands in our lives serve a vital human purpose: they give identity, meaning,
Source: sentinelassam.com