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Building an Excellent Expo | Heritage Radio Network

Maddie Kennedy is Senior Brand Manager at Haven’s Kitchen, and on this episode of ITS, she and Ali talk EXPO WEST. Maddie shares how she's planning on getting the most out of the biggest trade show in the industry: from brand collaborations, to evergreen collateral, to team happiness tips.
Eleanor Hayden Hayden Consultancy Magic Spoon Dream Pops Catalina Crunch Purely Elizabeth

New Mic's Market in Sewickley packed with hard-to-find health foods

Michaela Blaney wants to help people live a happy and healthy lifestyle. The California entrepreneur moved from the West Coast to Sewickley a couple of years ago to accomplish that goal in the Quaker Valley. Blaney felt inspired to open a micro market after visiting close friends and fellow Sewickley
United States Jennifer Taylor Derik Ford Michaela Blaney West Coast Dream Pops

Building Retail Media | Heritage Radio Network

Eleanor Hayden is the founder of Hayden Consultancy - a shopper marketing consulting firm that works with brands like Olipop, Magic Spoon, Dream Pops, Catalina Crunch, Purely Elizabeth, Haven's Kitchen, and more. On this episode (Eleanor's 2nd!) of ITS, Eleanor walks Ali through all the ways brands can spend on digital marketing with retailers (and Instacart)...Sharpen your pencils! In the Sauce is Powered by Simplecast.
Eleanor Haydon Hayden Consultancy Magic Spoon Dream Pops Catalina Crunch Purely Elizabeth

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He Once Dreamed Of Disrupting Multi-Billion Dollar Categories. He No Longer Has To.

David Greenfeld, the founder and CEO of better-for-you frozen novelty and candy brand Dream Pops, spoke about the duality of marketing indulgent food made with healthier ingredients, leveraging the brand’s flagship popsicles as a springboard into shelf-stable products, why every CPG company needs to also be a “content company,” and why consistency is the most important aspect of Dream Pops’ social media strategy.
Ray Latif David Greenfeld Harris Teeter Whole Foods Dream Pops Dream Pop

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