CNN Your Money December 7, 2013 14:59:00
>> reporter: that space also goes totally against a new trend of niche marketing, and theres going to be wasting there. not everyone will be drinking coke, whatever it might be. >> reporter: though for the brands, its not about selling a specific product. its about your brand basking in the glow of the super bowl, or the olympics, or the fifa world cup. brazil was a no-brainer for these big companies, but the next world kun is in russia in 2018, and then qatar in 2022, both hugely controversial ...
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