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Budweiser and Other Brands Are Urging People to Get the Covid Vaccine So We Can Return to Normal

It ends with the language: "Good times are coming. Now we have a shot" as Jimmy Durantes "Ill Be Seeing You" plays.  Brands have a vested business interest in encouraging consumers to get the vaccine, but these campaigns are also a relatively safe way to use their platforms for the good of society. "Certainly a lot of companies are very dependent on the economy opening up; they have a very vested interest in trying to get vaccine rates up and trying to resume normal life," said Tim Calkins, a ...
United States Tim Calkins John Legend Monica Rustgi Northwestern University Kellogg School Of Management Ad Council

[WATCH] Your Favorite Brands' Ad Spots Supporting COVID Vaccine Push: 'Good Times Are Coming'

[WATCH] Your Favorite Brands’ Ad Spots Supporting COVID Vaccine Push: ‘Good Times Are Coming’ 04/07/21 AT 9:09 AM A number of companies are looking forward to the end of the pandemic and for life to get back to normal, and the quickest and safest way they believe that this can happen is for consumers to receive the COVID vaccine. To encourage people to step up and get their COVID shot, many of the world’s favorite brands are showing their support for the vaccine by launching their own a...
United States Jimmy Durante John Legend Centers For Disease Krispy Kreme Disease Control

'Talk is cheap': How companies can act on diversity targets amid an economic crisis | iNFOnews

Tara Deschamps Jaqui Parchment, the CEO of Mercer Canada, poses for a photograph in Toronto on Monday, July 13, 2020. THE CANADIAN PRESS/Tijana Martin December 17, 2020 - 7:30 AM TORONTO - When Jaqui Parchment was climbing Canadas corporate ladder, she noticed office cliques formed around members of the same hockey team and frequently overheard senior consultants chattering about their next round of golf with important clients. "It just felt so foreign to me," said ...
Susan Feng Tijana Martin Rajesh Uttamchandani Tara Deschamps Glen Abbey Tash Jefferies
Source: infotel.ca

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How to keep diversity momentum alive amid COVID-19

TORONTO - When Jaqui Parchment was climbing Canadas corporate ladder, she noticed office cliques formed around members of the same hockey team and frequently overheard senior consultants chattering about their next round of golf with important clients. Jaqui Parchment, the CEO of Mercer Canada, poses for a photograph in Toronto on Monday, July 13, 2020. THE CANADIAN PRESS/Tijana Martin TORONTO - When Jaqui Parchment was climbing Canadas corporate ladder, she noticed office cliques formed around...
Susan Feng Tijana Martin Rajesh Uttamchandani Glen Abbey Tash Jefferies George Floyd

'Talk is cheap': How companies can act on diversity targets - PLANT

When Jaqui Parchment was climbing Canada’s corporate ladder, she noticed office cliques formed around members of the same hockey team and frequently overheard senior consultants chattering about their next round of golf with important clients. “It just felt so foreign to me,” said Parchment, who emigrated from Jamaica at the age of 14 and has since become the chief executive at consulting company Mercer Canada. “I’m sure to most people it would not have felt that way, but there were 1...
Susan Feng Rajesh Uttamchandani Glen Abbey Tash Jefferies George Floyd Air Canada
Source: plant.ca

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