Ds Group News Today

Pulse Candy's rise to fame: Unveiling the strategy behind the candy that turned a simple flavor into a nationwide success, reaching 100 crores in 8 months.

India is capturing the global spotlight with its thriving startups and vibrant advertising sector. This momentum carries us to Cannes Lions, the advertising Olympics, where we are here to push ourselves and learn from the best.

Amid the rapid transition to Digital and the emerging technologies such as Artificial Intelligence, Augmented Reality, Machine Language, human touch continues to retain a great degree of meaningful connections and bring in authenticity in brand commu

The group which has popular brands such as Pulse, Pass Pass, Rajnigandha Pearls, Chingles, Pulse Natkaare and LuvIt in its confectionery category, is looking to increase sales outlets to around 50 lakh in India in the next five years, up from 26 lakh at present.

Dharampal Satyapal Group targets Rs 5,000 crore revenue in five years from their confectionery business. It surpassed Rs 1,000 crore in 2023-24. The group plans to double sales outlets to 50 lakh in India, focusing on tier II and III cities and rural markets. They aim to accelerate confectionery growth by 30% through organic and inorganic means.

In terms of growth drivers going ahead, he said the company will continue to maintain its leadership position in the Hard-boiled Candy (HBC) and Indian ethnic confectionery (IEC) segments, besides driving up new segments such as chocolate.

The DS group achieved this milestone for its 'Pulse of the Sky Campaign'.

Dublin, April 26, 2024 (GLOBE NEWSWIRE) -- The

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DS Group is poised to enter a phase in the dairy industry with its brands, Ksheer and Ovino and the mandate includes creative duties for these brands, focusing on ideas and experiences that will accelerate its position in the market, the company stated in a press release.