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A desire for low-cost advertising gave birth to made-for-advertising (MFA) websites and continues to fuel them despite efforts by agencies and verification firms to clean up automated ad platforms and curate for quality.

Amazon TransUnion Alums Join as Demand for Independent, Identity-Enabled, Cross-Platform TV Measurement Grows TVSquared, the global leader in converged TV ad measurement and attribution, today announced

Video header bidding New measurement approaches Greater power for big tech Several of the predictions were interlinked: data-privacy regulation requires consent-management frameworks that render tracking and targeting tools such as third-party cookies noncompliant and ineffective. The depreciation of the cookie would in turn lead to a rise in contextual targeting and collaborative identity solutions, and place greater power with the walled gardens and their treasure troves of data. Elsewhere, t...