Adoption of generative AI technology is trailing behind employee usage and consumer demand: Adobe | Digital
47% of respondents state that their companies currently use generative AI tools in their operations
Source: campaignindia.in
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Indian brands lag in generative AI adoption despite high employee utilisation : Adobe Reserach
Only 5 in 10 Indian brands have adopted generative AI, compared to 9 in 10 employees claiming to have used generative AI in marketing campaigns.
Source: afaqs.com
Only 5 in 10 Indian brands adopted generative AI: Report
Only five in 10 Indian brands have adopted generative Artificial Intelligence (AI), compared to nine in ten employees claiming to have used generative AI in marketing campaigns, a new report said on Wednesday.At work, about 94 per cent of ...
Source: prokerala.com
Adobe appoints Anindita Das Veluri as Marketing Head for India
Veluri joins Adobe from Deloitte
Source: exchange4media.com
Adobe appoints Deloitte's Anindita Das Veluri as Head of Marketing for India
She will lead Adobe’s marketing strategy across the Indian market, reporting to Adobe Asia Pacific (APAC) Marketing Vice-President Duncan Egan
Source: bestmediainfo.com
Top skills that marketers will need in 2022 | Marketing Magazine
Duncan Egan looks at how the marketing industry is undergoing significant disruption and what skills marketers will need in 2022.
Source: marketingmag.com.au
19 digital marketing predictions for 2022
In this hefty industry round-up featuring marketing leaders, industry experts, agency thought leaders, adtech and martech vendors, CMO explores what's in store for digital marketing in the post-Covid era
Source: cmo.com.au
19 digital marketing predictions for 2022
In this hefty industry round-up featuring marketing leaders, industry experts, agency thought leaders, adtech and martech vendors, CMO explores what's in store for digital marketing in the post-Covid era
Source: cmo.com.au
Want to keep customers? Keep their trust | Marketing Magazine
Adobe’s ‘2021 Future of Marketing’ has been released, and it reveals trust is key for marketers. Consumer preferences for brands are based on trust.
Source: marketingmag.com.au