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Dentsu, Ogilvy, Omnicom and IPG among those under spotlight for fossil fuel contracts

This week, advertising industry campaign group Clean Creatives released research that uncovered 500 fossil fuel contracts from 294 different advertising and PR agencies from 2022 and 2023. The report named major agencies such as Dentsu, Edelman, Ogilvy, Havas, Omnicom, Interpublic Group (IPG) and
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Oil firms pay Instagram, TikTok influencers for ads

Oil companies are paying popular influencers to pump their gas on social media, sparking a backlash from some climate-conscious fans for promoting planet-warming fossil fuels among young people. Young online celebrities best known for posting about video games, their dogs or their holidays...
United States South Africa Lauren Kight Duncan Meisel Melissa Aronczyk Rutgers University

Oil firms pay Insta, TikTok influencers for ads

Oil companies are paying popular influencers to pump their gas on social media, sparking a backlash from some climate-conscious fans for promoting planet-warming fossil fuels among young people.- Seeking 'social capital' - Analysts say companies are targeting young people on social media to shore up their oil and gas-based business even as countries seek cleaner alternatives to limit global warming, which is caused overwhelmingly by burning fossil fuels.
South Africa United States Lauren Kight Melissa Aronczyk Duncan Meisel Rutgers University
Source: yahoo.com

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