Page 4 - Duncan Meisel News Today

Influencers promote oil companies on social media, sparking climate-conscious concerns. Young stars share gas station plugs, raising questions about ethics

Oil companies are paying popular influencers to pump their gas on social media, sparking a backlash from some climate-conscious fans for promoting planet-warming fossil fuels among young people.

Oil companies leveraging influencers to endorse gas stations, face climate backlash and potential reputation damage.

"It's hard to run an agency. Not every client you take on is going to be a passion project, still, no agency should be taking on fossil fuel clients, especially not the B Corps, and definitely not in the hottest year of human history," writes Clean Creatives' Duncan Meisel.

Exxon released an ad earlier this month that could signal a public rift between two industries that have spent a century working side by side.

Disregarding sustainability or ethical considerations will put ad agencies in bad company. The Shell media review offers a chance to act responsibly.

Clean Creatives targets Richard Edelman at Cannes

Climate campaigners realize that their best pressure point is inside companies, and that young creatives can push their bosses away from fossil fuel briefs.

Clean Creatives members held placards pointing at agency boss Richard Edelman during the Cannes Lions Festival of Creativity yesterday as part of a campaign to stop PR agencies working with fossil fuel corporations.

/PRNewswire/ -- GALE CEO Brad Simms took to the stage today at The Next Level Climate Summit at Cannes Lions 2023 to announce the agencies will sign the Clean...